In this blog, I want to share a fresh photo set we just got of our client's Ford F-150, and it's a rare one. This truck wears the 2015–2017 front fascia, and only three of our Ford F-150 widebody kits have ever been sold for those model years. Kits for 2017–2020 trucks have sold three times as many.
I also want to use this blog to tell the honest story of our F-150 widebody kit: a product we bet on that didn't pan out. I really think stories like this mean more than success stories alone. I hope it helps you understand how we think, how I've looked at things over time, why we chose to make certain products, and why we keep evolving.
Chasing a niche no one owned
Our intentions were simple from the start. We were looking for new markets and new challenges, something that would impress everyone just by the fact that we decided to take it on. And there's no better feeling than finding something that doesn't exist yet, a niche with no competition.
On paper, everything lined up: a full widebody kit, not a Baja-style build, and not competing in the huge market of truck fender flares. Most of those flares don't make much sense anyway, because they don't cover the wheels people actually run. The most common setup for pickup trucks is a 12J -45 wheel, which sticks out almost 4 inches. If that many trucks are running wheels that wide, they surely need something to cover them. By covering them, we would create a new niche: street-muscle trucks.
Add to that the F-150 being the best-selling truck around, with aftermarket parts for every occasion, and it felt like a sure thing.
Not a Raptor copy
We were pumped to storm the market. When we posted the first renders, the positive feedback blew us away, so we got to work. It was our first truck kit ever, and we went all out:
- Full rear bed panels
- Front fenders with a multi-piece lower section that works with all model years
- A front valance designed for both fascias
- A body line that runs back from the headlight, creating a winged look
We loved every idea, because none of it was a Raptor copy. It was a completely different way to make the truck wide.
Betting on the second owners
Maybe we started too late. From where we stood, though, the timing looked perfect. Our first batch of 20 kits arrived almost exactly when the new F-150 generation came out.
Our theory was that many first owners would trade up to the new truck. The second and third owners, who had most likely paid their trucks off or bought them with cash, would finally start modifying them heavily.
It looked like a good theory.
Where we dropped the ball
It took us a little over a year to go from design to a fully tested first batch.
We were also sure the F-150 kit would sell itself. So we never invested in advertising, and we had no plans to build a shop truck either. As soon as the F-150 kit was done, we jumped straight onto the Ram. Between the Ram, other projects, and preparing a kit for the new-generation F-150 for a possible collaboration, the F-150 just didn't worry us. But time went on. The second and then third batches of Ram kits sold out, while the F-150 moved slowly.
Will there be a second batch?
Years went by. Here we are in 2026, still with the first batch on the shelf, asking ourselves whether a second batch will ever happen.
Of course we ask ourselves what we did wrong and where we miscalculated. Did we skip our homework and fail to study the Ford audience under a microscope? Or did the design simply not catch on?
We may never find the exact answers, since several things probably played a part. And I want to admit it openly: not every product is a tremendous success. I find it just as interesting to talk about what didn't happen and why. Maybe that will raise our success rate in the future. Maybe not.
What we do know is that everyone who bought our kit loves it. No two of these trucks look alike, because every owner adds their own vision to the build, and each one ends up truly unique. That makes us happy, and it makes every one of these F-150s special to us. Maybe only 20 will ever be made, and we'll turn the page, regretting that we never had the chance to build one for ourselves.
As one of the decision-makers on this project, I have no regrets, because I never had a doubt that we needed to make this kit.
The 2026 version of me wouldn't change anything about this kit, except reducing the size of the rear bed panels.
Enjoy these beautiful photos from a young and talented photographer, Riley. They showcase a 2015–2017 F-150 in a rare red and grey combination, sitting on lowered suspension. The early 13th Gen F-150 has an extremely aggressive front end, and if you want my opinion, I love it more than the 2017–2020 model years. This F-150 is elegant, not too flashy. Exactly how we pictured this kit: when it just looks right.
The kit at a glance
- Fits 2015–2017 and 2017–2020 Ford F-150 (13th Gen), all cab styles and both bed lengths
- Adds 4 inches of width per side
- Designed around 12J -45 wheels
- Made from 5mm ABS plastic
- Kit includes: front valance, front bumper elements, front fenders and rear bed panels
Want one of the remaining kits? Check out the Clinched Ford F-150 Widebody Kit for 2015–2017 trucks, or the version for 2017–2020 trucks.
